All of us have always wondered why companies pay us for participating in paid surveys? How beneficial is it for them? Actually, the answer is, paid surveys are really beneficial to companies in every way. Every manufacturer or service provider invests millions in their business to manufacture a product or to provide services. The role of the company doesn’t end once they deliver the product to the end market. The success or failure of a product lies in the hands of the end consumers.
Hence, every company is in need of an unbiased opinion from the customers, about their products or services. In the past era, companies followed manual survey system and postal ballot. However, both methods didn’t help them much as the entire survey taking task was really difficult than one can image. Internet has really come as a boon to all of us. Now, survey has really become easy as company has started following the electronic paid survey method. Electronic paid survey is a great method for companies to reach their customers easily.
So, why do companies come forward to pay incentives for participating in paid surveys?
As discussed earlier, the survey methods followed in the past were really tough and also involved huge costs. However, with the existence of online paid surveys these days, the cost involved for the company has reduced to a greater extent and also it gives them the comfort to reach public easily. People will not be ready to spare their time for filling up some survey for free. So, in order to encourage more customers to participate in paid surveys, company introduced incentives. This is why you get paid for participating in paid surveys.
Moreover, honest opinions from customers help them to analyze the reasons for the success or failure of their product or services. If the survey is for a new product which is yet to be introduced in market, then it will give them a fair idea about how successful the product will be. If required, they can even make some modifications in the product and introduce it to make it a big success. These surveys help them to fine-tune themselves according to market needs, thus avoiding huge losses in the future. Moreover, it also acts as a great source to understand existing market and identify potentials for future market if any.